The Writing Tool by The Story ARC™

Get Out of Your Head
and Create.

ARC™ Lab studies what makes viral content work — then helps you write scripts with the same structure. No more staring at a blank page.

Start Writing — Free

Great storytellers don't guess. They study structure.

Guessing what hooks work

You watch a viral video and think "that was good" — but you can't name why. So you guess at hooks, and most don't land.

Writing from scratch every time

Every script starts as a blank page. No framework, no reference, no structure — just you and the cursor.

Inconsistent results

One video hits, the next three flop. Without a repeatable system, every piece of content is a coin flip.

How ARC™ Lab Works

From reference to ready-to-film in minutes.

Save a Reference

Clip viral videos to your library with one click from Instagram using our Chrome extension.

AI Breaks It Down

ARC™ Lab transcribes and analyzes the hook type, arc structure, tension pattern, and format.

Write Your Script

AI generates a script modeled on the structure that already works — in your client's voice.

Refine & Ship

Chat with AI to dial in tone, sharpen the hook. Every version is saved so you can compare.

"Structure is the difference between content that connects and content that gets scrolled past."

The Story ARC™ Methodology

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Who should use ARC™ Lab?

Writers who create scripts for brand clients
Storytellers who study what makes content perform
Teams that need consistent, structured output across clients
Creators who believe great content starts with great structure

You're not looking for shortcuts. You're building scripts that land.

😞

Who Shouldn't

People who want AI to do all the writing for them
Anyone looking for generic social media templates
Writers who don't care about narrative structure
Anyone expecting overnight results without putting in the craft

ARC™ Lab is for writers serious about momentum, not motion.

10x

Faster from idea to script than starting from scratch

100%

Of scripts modeled on proven, high-performing structures

0

Blank pages. Ever.

A Back Stage Pass, to the questions we hear most often.

What exactly is ARC™ Lab?
ARC™ Lab is the internal writing tool built by The Story ARC™. It lets writers save viral video references, analyze their structure with AI, and generate scripts modeled on what already works — in their client's voice.
How is this different from ChatGPT or other AI writers?
Most AI writers generate from a blank prompt. ARC™ Lab starts with a proven reference — a real video that performed — and models your script on its structure. The AI understands hook types, arc patterns, tension, and tone. It's not guessing. It's reverse-engineering what works.
Do I need the Chrome extension?
The Chrome extension (StoryARC Clipper) makes saving references instant — one click from Instagram. You can also add URLs manually from the app if you prefer.
Can I use this for multiple clients?
Yes. ARC™ Lab is built for multi-client workflows. Create client profiles with their voice, language, and story — then generate scripts that stay true to each client's brand.
Is my work private?
Completely. Every writer's scripts, clients, and data are isolated. Writer A never sees Writer B's work. Your clients and scripts are yours alone.
Is ARC™ Lab free?
ARC™ Lab is currently available to The Story ARC™ team and invited writers. Sign up to request access.

Ready to stop staring
at the blank page?

You've already lived the story. Now let's write the script.

Start Writing